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More thAn just your mArkEting agEncy

Going the extra mile for The Added Value you deserve

bEyond tHe ordiNary
Introduction

I am more than just your marketing agency — I am your dedicated partner in growth. My mission is simple: Add Value to your business in ways that go beyond expectations. For me, Adding Value means delivering more than what is anticipated, tailoring every strategy and solution to fit your unique goals. To you, this means working with someone who truly cares about your success — your business, your customers, and your bottom line.

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With my personal hands-on approach, I’m always thinking about how to elevate your business and deliver results that surpass what you were expecting.

I know how rare it is these days to receive “extra value” from the brands and businesses we trust. That’s why, when you work with me, it’s a different story. I treat your business like it’s my own, going the extra mile to make sure you experience thE Added vAlue you deserve.

Branding
Advertising
Digital Marketing
Strategy
Website Development
Social Media
Content Marketing
Branding
Advertising
Digital Marketing
Strategy
Website Development
Social Media
Content Marketing
Branding
Advertising
Digital Marketing
Strategy
Website Development
Social Media
Content Marketing
Branding
Advertising
Digital Marketing
Strategy
Website Development
Social Media
Content Marketing
Mariya Raginsky, Founder
Experience

My name is Mariya Raginsky, and I bring over 20 years of expertise in Business–to–Business and Business–to–Consumer marketing.

I’ve been fortunate to work with prestigious brands such as Schneider Electric, Swarovski, and National Grid. At Schneider Electric, I drove global projects and streamlined operations for a 200-person marketing team. At Swarovski, I forged partnerships with industry giants like Ugg, Nike, and Victoria’s Secret, safeguarding a $7.1 billion brand. At National Grid, I led marketing, communications, and corporate events, while launching their first e-commerce program for over 22 million customers.

In 2022, I left the corporate world to follow my passion for empowering small businesses.

Through thE Added Value Group  , I bring big brand strategies to local businesses, helping them enhance their marketing exposure and achieve sustainable growth.

Services

mArkEting sErvies fOr youR succEss

01
Branding and Strategy

Brand Development: Logo design, brand identity, and messaging.
Positioning and Strategy: Target audience research, competitive analysis, and go-to-market strategies.
Rebranding: Refreshing existing brands to align with current goals.

02
Content Marketing

Content Creation: Blog posts, articles, and website copy.
Video Production: Short-form and long-form videos, from storyboarding to editing.
Graphic Design: Infographics, social media assets, and marketing materials.
Photography: Product, lifestyle, and event photography.

03
Social Media Management

Content Planning and Scheduling: Creating and curating posts to keep audiences engaged.
Community Management: Responding to comments, messages, and fostering audience relationships.
Analytics and Reporting: Measuring engagement, reach, and ROI.

04
Advertising

Social Media Ads: Facebook, Instagram, LinkedIn, Pinterest, and TikTok ads.
Search Engine Ads: Google and Bing.
Display Advertising: Banner ads and native ads.
Traditional Advertising: Print ads, radio spots, and local sponsorships.

05
Digital Marketing

Search Engine Optimization (SEO): On-page, off-page, and technical SEO to increase website visibility.
Pay-Per-Click Advertising (PPC): Google Ads, Bing Ads, and retargeting campaigns.
Email Marketing: Drip campaigns, newsletters, and email automation.
Social Media Marketing: Organic and paid campaigns across platforms like Instagram, Facebook, LinkedIn, TikTok, and Pinterest.

06
Event Marketing

Event Planning and Promotion: Social media, email, and digital campaigns for events. Launches, fundraisers, and brand-sponsored events.
Event Branding: Designing materials like banners, invites, and promotional assets.
Partnerships and Collaborations: Bringing brands together to amplify your reach and impact. Helping you forge meaningful collaborations that enhance your brand visibility, create shared value, and connect you with broader audiences.

07
Website Dev/ Optimization

Website Design: Custom or template-based website creation.
Website Development: Building user-friendly, mobile-optimized, and fast-loading websites.
Landing Pages: Conversion-optimized landing pages for specific campaigns.
Website Maintenance: Ongoing updates, performance monitoring, and troubleshooting.

08
Analytics and Reporting

Performance Tracking: Setting up and managing Google Analytics, social media insights, and ad platform data.
Custom Reports: Monthly or quarterly performance breakdowns tailored to client goals.
Optimization Recommendations: Insights to improve campaign ROI.

See all
Projects

sEe pAst prOjEcts
in actiOn

Swarovski
Strategy
Partnerships
PR
Brand Awareness
Event Marketing
olywinesshop
Digital Marketing
Events
Partnerships
Social Media
E-Newsletters
Paid Social Media
Partnerships
Website Strategy
Brand Development
Sales Training
Extended Project Portfolio
Events
Strategy
PR
Partnerships
Virtual Reality
Influencer Collaborations
Testimonials

cliEnt feEdbAck

Mara
Medoff Inc

Mariya is a true professional with an incredible eye for detail, creativity, and dedication!

I've had the pleasure of working with her on multiple projects, and she always goes above and beyond to deliver outstanding results. Her passion and commitment make every collaboration enjoyable and successful. I highly recommend working with her!
Audrey
IHeart Radio

She consistently brought creative ideas to the table and was a pleasure to work with!

Mariya collaborated with iHeartRadio on numerous innovative projects to boost awareness and adoption of her product. Under her leadership, we engaged multiple iHeartRadio personalities, delivering outstanding results for her business.
Ed
Oly Wines

Most importantly, she makes things happen! I highly recommend working with her.

Mariya helped me grow my social media presence and connect with local businesses for exciting collaborations that boosted awareness and engaged our community. She is a pleasure to work with—efficient, detail-oriented, and full of creative ideas.
Scott
Cambio

I love working with Mariya because she brings creative and aggressive thinking to our brand and marketing efforts!

The give-and-take process is a wonderful experience with Mariya. She goes about a project with only one goal in mind, growing our business. She is relentless in testing out ideas until the goal is reached. Her approach is egoless and she is a delight to have on our team.