bEyond tHe ordiNary
Going the extra mile for The Added Value you deserve
I am more than just your marketing agency — I am your dedicated partner in growth. My mission is simple: Add Value to your business in ways that go beyond expectations. For me, Adding Value means delivering more than what is anticipated, tailoring every strategy and solution to fit your unique goals. To you, this means working with someone who truly cares about your success — your business, your customers, and your bottom line.
My name is Mariya Raginsky, and I bring over 20 years of expertise in Business–to–Business and Business–to–Consumer marketing.
I’ve been fortunate to work with prestigious brands such as Schneider Electric, Swarovski, and National Grid. At Schneider Electric, I drove global projects and streamlined operations for a 200-person marketing team. At Swarovski, I forged partnerships with industry giants like Ugg, Nike, and Victoria’s Secret, safeguarding a $7.1 billion brand. At National Grid, I led marketing, communications, and corporate events, while launching their first-ever e-commerce program for over 22 million customers.
In 2022, I left the corporate world to follow my passion for empowering small businesses.
Through thE Added Value Group , I bring big-brand strategies to local businesses, helping them enhance their marketing exposure and achieve sustainable growth.
Brand Development: Logo design, brand identity, and messaging.
Positioning and Strategy: Target audience research, competitive analysis, and go-to-market strategies.
Rebranding: Refreshing existing brands to align with current goals.
Content Creation: Blog posts, articles, and website copy.
Video Production: Short-form and long-form videos, from storyboarding to editing.
Graphic Design: Infographics, social media assets, and marketing materials.
Photography: Product, lifestyle, and event photography.
Content Planning and Scheduling: Creating and curating posts to keep audiences engaged.
Community Management: Responding to comments, messages, and fostering audience relationships.
Analytics and Reporting: Measuring engagement, reach, and ROI.
Social Media Ads: Facebook, Instagram, LinkedIn, Pinterest, and TikTok ads. Search Engine Ads: Google and Bing.
Display Advertising: Banner ads and native ads.
Traditional Advertising: Print ads, radio spots, and local sponsorships.
